2011 Philippines Real Estate Forecast

     This year we have seen and noticed a lot of projects in Real Estate, launching of new projects, ground breaking and constructions from various vertical and horizontal development.
     2011 would remain to be a challenging but promising in Real Estate sector particularly in the South areas like Batangas, Laguna, Quezon and Cavite to be followed by East areas like Rodriguez (Montalban), Antipolo, Angono, Cainta and Taytay.
     Developers, investors and buyers should focus their attention on these areas because of various and several reason's that would be both beneficial to them as well as to their clients or end users.  It offers a vast area of raw lands for future development.  And it's close proximity to Mega Manila's Commercial Business District (CBD) area like Makati, Taguig, Pasay, Ortigas, San Juan, Mandaluyong and Manila.
     While South projects would encounter some rejection because of the "toll fee" issue to some this is a positive thing since progress and development doesn't come without a price.  East projects however would be "haunted" by the typhoon "Ondoy" phenomenon.  Developers on these would simply upgrade and modify their design to adopt the " Green Architecture" concepts of development in order for buyers to accept their products or projects.  Also showing great potential of a good buy are areas of North Bulacan particularly the City of San Jose del Monte, Caloocan North, Fairview and Novaliches District both in Quezon City.
     Although location is the prime consideration in Real Estate affordability and acceptability for end users or buyers would be the utmost consideration and concern.  Government financing institution and easy access to home loan financing from banks with reasonable rates should be made available to consumers.  The developers should also account for the need of its homeowners like schools, hospitals and malls should become their consideration.  Commercial and business area should be part of their design and concept together with areas for learning and recreation making them a "builder of community".
     For us in the real estate selling the coming year gives more rewards to those who are engaged in project selling specially those who focuses on Pag-IBIG finance project.  Since most buyers would want to avail of their privilege's as a member.  OFW market would be more selective to those products which has a price range of Php1.8M - Php.2.8M.  Commercial property sector would focus on leasing and rental with banks, BPO and restaurants as their prime client.  Foreclosed properties will have a more establishe "players" since it is very easy and safe to invest on this sector.
     With these I hope the so called "multiplier" effect of Real Estate in our economy would reach and benefit all of us in the industry, in the community and our country.

                                                                                           by:  A. M. Gomez

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